For the first time in two years, the Broadway League publicly reported grosses for each show. Although the industry and the world have changed in the interim, one thing hasn’t: stars sell tickets.Continue Reading
Bruce Springsteen’s summer engagement at the St. James Theatre will likely break Broadway records — but we may never know for sure.Continue Reading
Is the Broadway season over? If so, statistically, 2019-20 was both disastrous and illustrative of the industry’s resilience.
The musicals Ain’t Too Proud, Moulin Rouge, Frozen, Jagged Little Pill and The Tina Turner Musical posted their worst sales since opening as tourists increasingly stay home in response to the coronavirus threat.Continue Reading
Hit musicals are running longer and making more money than ever — which is illustrated by two fascinating interactive charts.
To the Editor:
There are important reasons to have a specific gross potential when a show begins performances.
Investors are solicited based on a theoretical model created by the producers and general managers. A key component of the offering (or operating agreement) is a budget and a recoupment schedule. This schedule is the best guide for a potential investor as to the economic viability of the project, both in the pre-production phase and while the show is running.Continue Reading
The last week of July 2019 was business as usual for Harry Potter and the Cursed Child on Broadway. Sales rose less than 2 percent to $1.4 million, according to data from the Broadway League, the trade association of producers and theater owners.
But there was a huge increase in a closely watched measure in those seven days. Harry Potter ‘s sales jumped from 84 percent of its “gross potential” to 101 percent, according to the same posting. What changed was the basis for comparison. After four months of claiming a weekly gross potential of $1.7 million, the production slashed the figure to $1.4 million.
Like average ticket prices, sales relative to gross potential is an important signifier of a show’s box office strength. But gross potential, which the League posts weekly with other box office figures, loses value as a benchmark of success when it fluctuates along with ticket prices.Continue Reading
EXCLUSIVE: Tickets for Broadway’s Belle Époque hit have gone from pricey to pricier.Continue Reading
Hadestown’s strong sales and its Tony Award for Best Musical may advance the cause of female theater artists more effectively than any speech advocating for industry inclusiveness.
The inventive folk opera, which won eight awards at Radio City Music Hall Sunday night, is an all-but-guaranteed hit — and just the latest musical written in part or entirely by a woman to demonstrate staying power.
Of the dozen new musicals running on Broadway longer than a year, six have a female composer, lyricist or book writer. (They are Wicked, Waitress, Mean Girls, Frozen, Come From Away and Beautiful, the Carole King jukebox show.)Continue Reading