Broadway League

‘HARRY POTTER’ & THE CURSED BOX OFFICE YARDSTICK

December 1, 2019 by Philip Boroff

The last week of July 2019 was business as usual for Harry Potter and the Cursed Child on Broadway. Sales rose less than 2 percent to $1.4 million, according to data from the Broadway League, the trade association of producers and theater owners.

But there was a huge increase in a closely watched measure in those seven days. Harry Potter ‘s sales jumped from 84 percent of its “gross potential” to 101 percent, according to the same posting. What changed was the basis for comparison. After four months of claiming a weekly gross potential of $1.7 million, the production slashed the figure to $1.4 million.

Like average ticket prices, sales relative to gross potential is an important signifier of a show’s box office strength. But gross potential, which the League posts weekly with other box office figures, loses value as a benchmark of success when it fluctuates along with ticket prices.Continue Reading

BROADWAY POSTS RECORD SALES, RISING ATTENDANCE

May 28, 2019 by Philip Boroff

Thanks to Hamilton, The Lion King, Harry Potter and other blockbusters that draw fans from around the world, Broadway reported a record $1.8 billion in sales — up 7.8 percent — for the season that ended on Sunday.

ACTORS’ EQUITY ENDS STRIKE AGAINST BROADWAY LEAGUE

February 8, 2019 by Philip Boroff

After 33 days, Actors’ Equity has ended its limited strike against the Broadway League over how its members are compensated for developing new work.

Actors had sought profit share and a raise from the current $1,000 weekly salary when participating in a developmental lab, which are multi-week workshops to create new plays and musicals.Continue Reading

MUSICALS’ AVERAGE TICKET JUMPS TO $126; PLAYS REBOUND

May 30, 2018 by Philip Boroff

The Broadway season that ended on Sunday was strong but not stellar.

Overall attendance: up 4 percent to 13.8 million, according to the Broadway League. Grosses rose 17 percent, to $1.7 billion. The average price of a ticket for a musical gained 11 percent to $125.70 — thanks to strong demand for Hamilton, Dear Evan Hansen, The Lion King, Hello, Dolly! with Bette Midler and, increasingly, Mean Girls, which looks like a hit.