Water for Elephants, the circus-themed new musical, will be under pressure to make a big splash when it arrives on Broadway.
Scheduled to open March 21, 2024, at the Imperial Theatre, it will need to sell at least $960,000 of tickets each week to cover operating expenses, according to an internal budget prepared over the summer and reviewed by Broadway Journal. (The sales here refer to “gross gross,” the weekly figure that the trade association the Broadway League makes public, which includes credit card commissions and other fees the production doesn’t keep.)
Joining the million dollar club at the Broadway box office used to be a matter of prestige. Today, it’s often a requirement for a show’s survival.Continue Reading