To the Editor:

Re: ‘THE CURSED BOX OFFICE YARDSTICK‘

There are important reasons to have a specific gross potential when a show begins performances.

Investors are solicited based on a theoretical model created by the producers and general managers.  A key component of the offering (or operating agreement) is a budget and a recoupment schedule.  This schedule is the best guide for a potential investor as to the economic viability of the project, both in the pre-production phase and while the show is running.Continue Reading