Broadway Journal

INSIDE BROADWAY’S ROCKY REBOUND

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Broadway’s blockbuster numbers indicate that the box office has recovered from the pandemic. But as production costs continue to soar, the investment climate for everything besides star-driven plays remains grim.

Ahead of the Tony Awards nominations announcement tomorrow morning, I studied the 2024-25 season, which wraps in four weeks. It’s on track to achieve record revenue, barring a hurricane or Covid outbreak that sidelines George Clooney, Denzel Washington, Sarah Snook and Kieran Culkin.Continue Reading

JUJAMCYN PROFIT REVEALED IN RARE DISCLOSURE

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Broadway investors stand to lose about $200 million on the 2023-24 season’s flops. For Jujamcyn Theaters, the Broadway landlord, it was a different story.

Jujamcyn earned a profit of $34 million on revenue of $116 million in the year ending March 30, 2024. The disclosure, in a filing in the U.K. by Jujamcyn’s new parent, ATG Entertainment, is the first time in memory that a major commercial Broadway theater owner shared its financials.Continue Reading

DECLINING SALES MUTE SEASON’S CURTAIN CALL

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The frenetic 2023-24 Broadway season officially ended Sunday. Notwithstanding encouraging results this Spring amid back-to-back openings ahead of the Tony Award nominations, industry statistics indicate a stalled recovery from the pandemic.

Broadway recorded 2023-24 attendance of 12.3 million, which was little changed from the previous season and down 17 percent from 2018-19, the last full season before the industry shutdown. Box office grosses in 2023-24 dropped 2.4 percent to $1.54 billion, according to the Broadway League, the trade association of theater owners and producers. That’s the lowest since 2016-17, not counting seasons that were partially or entirely cancelled due to the pandemic.Continue Reading

LEAGUE TOUTS SILVER LINING IN SMALLER AUDIENCE

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Last season, 25 to 49-year-olds who attended Broadway shows outnumbered those 50 and up for the first time since 2008-09.

It’s too early to proclaim a generational shift. The audience was younger in the year ending May 21, 2023, than in the prior full season, 2018-19, because youngish age groups shrank less than the entire Broadway pie, which is still missing a slice or two.Continue Reading

INSIDE BROADWAY’S $1 MILLION NUT CASES

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Water for Elephants, the circus-themed new musical, will be under pressure to make a big splash when it arrives on Broadway.

Scheduled to open March 21, 2024, at the Imperial Theatre, it will need to sell at least $960,000 of tickets each week to cover operating expenses, according to an internal budget prepared over the summer and reviewed by Broadway Journal. (The sales here refer to “gross gross,” the weekly figure that the trade association the Broadway League makes public, which includes credit card commissions and other fees the production doesn’t keep.)

Joining the million dollar club at the Broadway box office used to be a matter of prestige. Today, it’s often a requirement for a show’s survival.Continue Reading

SOLO SHOWS DELIVER AS ASPIRING BLOCKBUSTERS STRUGGLE

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Capitalized for $22 million, the David Byrne-Fatboy Slim musical Here Lies Love dramatizes the rise and fall of the Marcos regime, in a Broadway theater repurposed as a discotheque.

Last week, it was outgrossed by $35,000 by a little-known comic on an open stage with three stools. Just for Us, Alex Edelman’s monologue about antisemitism and identity that ended its run on Saturday, was capitalized for $2.25 million.

In an era of mammoth Broadway budgets and huge losses, one-person shows have been a relative safe haven for investors. Prima Facie, James Bierman’s $4 million production of Suzie Miller’s one-woman play starring Jodie Comer, is the only show from 2022-23 to announce that it recouped.Continue Reading

TONY AWARDS BOOST ‘STRANGE LOOP,’ ‘MJ’ SALES

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Nearly 20 years in the making, A Strange Loop is having a moment.

In the seven days ending on Sunday, Michael R. Jackson’s newly minted Tony Award-winning best musical had its highest-grossing week since it opened in late April, at $845,000. That was up 23 percent from two weeks earlier, according to Broadway League data. (The week before the Tonys is a difficult comparison because Strange Loop, which also won for book of a musical, had seven performances instead of the customary eight.)Continue Reading

BROADWAY CINDERELLA STORY: ‘A STRANGE LOOP’ FOLLOWS ITS PULITZER WITH BEST MUSICAL

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Maybe Usher can finally quit his day job.

A Strange Loop — Michael R. Jackson’s deconstructionist portrait of a musical theater artist as a young, Black, insecure gay man — was named best musical at the 75th Tony Awards tonight. A former Lion King usher, Jackson spent nearly two decades working on his sacred-cow-slaughtering show about a “Disney ushering, broke-ass middle-class politically homeless normie leftist Black American” aspiring composer-lyricist.Continue Reading

‘MOULIN ROUGE!’ & ‘STRANGE LOOP’ TEST TONY TRADITION OF GOOSING GROSSES

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Eight months after winning the Tony Award for best musical, Hamilton’s weekly grosses were up 45 percent. Dear Evan Hansen‘s were higher by a comparable margin after its win.

Grosses for Moulin Rouge! at the Al Hirschfeld Theatre were down 25 percent last week compared with early fall, when the adaptation of Baz Luhrmann’s 2001 movie reopened as Broadway’s newly minted best musical. At $1.2 million, its box office is off by nearly half since the end of 2019, when Moulin Rouge! was the top grossing new production of 2019-20, with an average ticket price second only to Hamilton.Continue Reading

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