Broadway Journal

DANCING IN THE DARK: BROADWAY LEAGUE WON’T REPORT SPRINGSTEEN GROSSES

June 25, 2021 by Philip Boroff

Bruce Springsteen’s summer engagement at the St. James Theatre will likely break Broadway records — but we may never know for sure.Continue Reading

WITH EARLY CURTAIN, BROADWAY HAS LOWEST BOX OFFICE TALLY IN FOUR YEARS

April 8, 2020 by Philip Boroff

Is the Broadway season over? If so, statistically, 2019-20 was both disastrous and illustrative of the industry’s resilience.

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‘AIN’T TOO PROUD,’ ‘MOULIN ROUGE’ SUFFER THEIR WORST WEEK AS VIRUS SPOOKS TOURISM & MARKETS

March 9, 2020 by Philip Boroff

The musicals Ain’t Too Proud,  Moulin Rouge, Frozen, Jagged Little Pill and The Tina Turner Musical  posted their worst sales since opening as tourists increasingly stay home in response to the coronavirus threat.Continue Reading

THE AGE OF THE BLOCKBUSTER MUSICAL (GRAPHIC)

February 5, 2020 by Philip Boroff

Hit musicals are running longer and making more money than ever — which is illustrated by two fascinating interactive charts.

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DAVID BYRNE PROFITS AS ‘UTOPIA’ TICKETS TOP $649

January 31, 2020 by Philip Boroff

EXCLUSIVE: Turns out the road to nowhere is paved with gold.

Investors in David Byrne’s Broadway concert American Utopia  have been repaid and profit checks are imminent, according to a person familiar with the production.Continue Reading

GROSS POTENTIAL IS KEY FOR INVESTORS: LETTER TO THE EDITOR

December 4, 2019 by Jonathan Reinis

To the Editor:

Re: ‘THE CURSED BOX OFFICE YARDSTICK‘

There are important reasons to have a specific gross potential when a show begins performances.

Investors are solicited based on a theoretical model created by the producers and general managers.  A key component of the offering (or operating agreement) is a budget and a recoupment schedule.  This schedule is the best guide for a potential investor as to the economic viability of the project, both in the pre-production phase and while the show is running.Continue Reading

‘HARRY POTTER’ & THE CURSED BOX OFFICE YARDSTICK

December 1, 2019 by Philip Boroff

The last week of July 2019 was business as usual for Harry Potter and the Cursed Child  on Broadway. Sales rose less than 2 percent to $1.4 million, according to data from the Broadway League, the trade association of producers and theater owners.

But there was a huge increase in a closely watched measure in those seven days. Harry Potter ‘s sales jumped from 84 percent of its “gross potential” to 101 percent, according to the same posting. What changed was the basis for comparison.  After four months of claiming a weekly gross potential of $1.7 million, the production slashed the figure to $1.4 million.

Like average ticket prices, sales relative to gross potential is an important signifier of a show’s box office strength. But gross potential, which the League posts weekly with other box office figures, loses value as a benchmark of success when it fluctuates along with ticket prices.Continue Reading

‘MOULIN ROUGE!’ RAISES PRICES THROUGH JULY 2020

August 19, 2019 by Philip Boroff

EXCLUSIVE: Tickets for Broadway’s Belle Époque hit have gone from pricey to pricier.Continue Reading

INCLUSIVENESS AS BIG BOX OFFICE & OTHER TONY TAKEAWAYS

June 10, 2019 by Philip Boroff

Hunter Arnold, Mara Isaacs, Dale Franzen

Hadestown’s strong sales and its Tony Award for Best Musical may advance the cause of female theater artists more effectively than any speech advocating for industry inclusiveness.

The inventive folk opera, which won eight awards at Radio City Music Hall Sunday night, is an all-but-guaranteed hit — and just the latest musical written in part or entirely by a woman to demonstrate staying power.

Of the dozen new musicals running on Broadway longer than a year, six have a female composer, lyricist or book writer. (They are Wicked,  Waitress,  Mean Girls,  Frozen,  Come From Away  and Beautiful, the Carole King jukebox show.)Continue Reading

BROADWAY POSTS RECORD SALES, RISING ATTENDANCE

May 28, 2019 by Philip Boroff

Thanks to Hamilton,  The Lion King,  Harry Potter and other blockbusters that draw fans from around the world, Broadway reported a record $1.8 billion in sales — up 7.8 percent — for the season that ended on Sunday.

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