EXCLUSIVE: On Sept. 27, 2012, four days before Rebecca the Musical was to begin rehearsals, it sold 27 tickets.
The day’s “wrap,” or sales, was $2,952.50, according to an internal production document introduced this week in the Rebecca civil trial.
Its advance sale was $1.035 million, the document said. “That would be a weak advance,” testified Aaron Lustbader, a partner at Foresight Theatrical, the general manager of such shows as Phantom of the Opera. Lustbader wasn’t involved in Rebecca, which was postponed for the third and final time a day before rehearsals were to start. Big musicals typically wrap $50,000 each day before previews, he testified yesterday.
