Bernadette Peters

LAVISH ‘DOLLY!’ EARNS MODEST RETURNS

August 23, 2018 by Philip Boroff

EXCLUSIVE: Investors in Scott Rudin’s celebrated revival of Hello, Dolly! have earned a profit of 5 percent, according to two people familiar with the production.

In a flop-filled business, recouping is considered the benchmark for success, and investors months ago earned back their money. The musical was the talk of the 2016-17 season, won four Tony Awards, and last week was the third-bestselling musical, behind Hamilton and The Lion King. For angels seeking prestige, glamour and the satisfaction of helping to create a revival worthy of the iconic, 1964 original, Dolly delivered and made them money.

Others, however, expected more from a production that’s grossed $126 million.Continue Reading

NOR’EASTER PUTS DAMPER ON BROADWAY GROSSES; ‘CAROUSEL,’ ‘FROZEN’ SHINE

March 5, 2018 by Philip Boroff

Disney’s Frozen and Scott Rudin’s revival of Rodgers and Hammerstein’s Carousel performed promisingly in an otherwise wet and dismal week.

Frozen was a near sellout, grossing $984,000 in five previews. Its composers, Robert Lopez and Kristen Anderson-Lopez, picked up their second Academy Award last night, for best original song with Remember Me, from the Disney film Coco, which shouldn’t hurt Frozen‘s prospects when it opens at the St. James on March 22.

PRIME ‘MORMON’ SEATS SELL FOR $150 AMID WINTER LULL

February 5, 2018 by Philip Boroff

U.S. stocks aren’t the only market under pressure.

Yesterday’s Super Bowl and the mid-Winter funk contributed to Broadway lowest grosses in four months. Sales last week dipped 10 percent to $24.9 million, according to the Broadway League.

The upside to lower grosses: more affordable theater.

The average ticket to the Tony Award-winning musical comedy The Book of Mormon was $133, the lowest in almost seven years. (Prices may have been skewed because there were seven performances, instead of the customary eight.) Seventh-row center are available for tomorrow for $149.50. (Tickets still go for as much as $477.50 on weekends.)Continue Reading