EXCLUSIVE: Conventional wisdom dictates that most new plays need an off-Broadway or out-of-town tryout before they’re Broadway-ready.
Norman Twain didn’t do conventional.
The New York movie and theater producer spent years nurturing The Lifespan of a Fact, a comic-drama about the interplay of facts and truth in the magazine world, based on the 2012 book by John D’Agata and Jim Fingal. Twain sought to open it cold on Broadway, in a starry one act, while putting a cleaver to runaway production costs.
