The producers of Merrily We Roll Along have raised the revival’s top ticket price to $899 — the most expensive seat on Broadway so far this season.
The $899 tickets, which include a $50 fee for buying online, are for some orchestra and mezzanine seats in the Hudson Theatre for a handful of weekend performances in December. In this era of “dynamic pricing,” the move reflects strong demand heading into the holidays.Continue Reading
Water for Elephants, the circus-themed new musical, will be under pressure to make a big splash when it arrives on Broadway.
Scheduled to open March 21, 2024, at the Imperial Theatre, it will need to sell at least $960,000 of tickets each week to cover operating expenses, according to an internal budget prepared over the summer and reviewed by Broadway Journal. (The sales here refer to “gross gross,” the weekly figure that the trade association the Broadway League makes public, which includes credit card commissions and other fees the production doesn’t keep.)
Joining the million dollar club at the Broadway box office used to be a matter of prestige. Today, it’s often a requirement for a show’s survival.Continue Reading
The musicals Ain’t Too Proud, Moulin Rouge, Frozen, Jagged Little Pill and The Tina Turner Musical posted their worst sales since opening as tourists increasingly stay home in response to the coronavirus threat.Continue Reading
Editor’s note: There are talks to bring London’s ‘Company’ to Broadway, and last we heard nothing was set. For now, tickets appear to be plentiful for the run at the Gielgud Theatre through March 30.
LONDON — The show that changed everything may never be the same.Continue Reading
