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EXCLUSIVE: This season, every night is kids’ night on Broadway.
While theatergoers still pay up for Lin-Manuel Miranda’s historical hip-hop, Broadway’s fastest-growing onstage demographic are princesses, princes, witches and wizards. With the Harry Potter plays and Mean Girls early in previews and Frozen opening on Thursday, family-friendly sales are likely to stay elevated.
Broadway Journal hasn’t crunched the numbers for every season, so we can’t say that family show sales are at record levels — but industry veterans we spoke to said it seems that way.