The producers of Merrily We Roll Along have raised the revival’s top ticket price to $899 — the most expensive seat on Broadway so far this season.
The $899 tickets, which include a $50 fee for buying online, are for some orchestra and mezzanine seats in the Hudson Theatre for a handful of weekend performances in December. In this era of “dynamic pricing,” the move reflects strong demand heading into the holidays.Continue Reading
Water for Elephants, the circus-themed new musical, will be under pressure to make a big splash when it arrives on Broadway.
Scheduled to open March 21, 2024, at the Imperial Theatre, it will need to sell at least $960,000 of tickets each week to cover operating expenses, according to an internal budget prepared over the summer and reviewed by Broadway Journal. (The sales here refer to “gross gross,” the weekly figure that the trade association the Broadway League makes public, which includes credit card commissions and other fees the production doesn’t keep.)
Joining the million dollar club at the Broadway box office used to be a matter of prestige. Today, it’s often a requirement for a show’s survival.Continue Reading
Hamilton producer Jeffrey Seller is raising as much as $14.5 million to revive Sweeney Todd on Broadway this spring, a test of whether a big-budget Stephen Sondheim revival can succeed in the post-Sondheim era.
Josh Groban (The Great Comet) will play the vengeful barber and Annaleigh Ashford (Sunday in the Park with George) will play the creative pie maker Mrs. Lovett, according to an operating agreement distributed to investors and reviewed by Broadway Journal. The musical, with a book by Hugh Wheeler, will be staged by Hamilton director Thomas Kail with a full orchestra playing the score, a person familiar with the revival said. (Two prior Broadway revivals, while critically acclaimed, were comparatively small-scale productions.)Continue Reading
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