Broadway Journal

‘HARRY POTTER’ & THE CURSED BOX OFFICE YARDSTICK

December 1, 2019 by Philip Boroff

The last week of July 2019 was business as usual for Harry Potter and the Cursed Child  on Broadway. Sales rose less than 2 percent to $1.4 million, according to data from the Broadway League, the trade association of producers and theater owners.

But there was a huge increase in a closely watched measure in those seven days. Harry Potter ‘s sales jumped from 84 percent of its “gross potential” to 101 percent, according to the same posting. What changed was the basis for comparison.  After four months of claiming a weekly gross potential of $1.7 million, the production slashed the figure to $1.4 million.

Like average ticket prices, sales relative to gross potential is an important signifier of a show’s box office strength. But gross potential, which the League posts weekly with other box office figures, loses value as a benchmark of success when it fluctuates along with ticket prices.Continue Reading

‘HAMILTON’ PITCHES GROUP SALES AS BOX OFFICE SOFTENS

November 1, 2019 by Philip Boroff

EXCLUSIVE: For the first time in more than three years, Broadway’s biggest blockbuster is opening its doors to bus tours, schools from out of town and other groups.

Beginning on Monday, Hamilton  offers group sales for performances from Jan. 7 to June 4, 2020, according to a memo the production sent to group sales agents that was obtained by Broadway Journal.

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