Broadway Journal

PLAY GROSSES GO WRONG: SALES TUMBLE FOR SECOND SEASON

May 23, 2017 by Philip Boroff

The cast of The Play That Goes Wrong at a New Dramatists fundraiser. Photo: Anita & Steve Shevett

Broadway producers and investors made the brave decision to present several new plays without stars this past season.

Audiences haven’t followed. Grosses for straight plays (non-musicals) tumbled 15 percent in the 12 months ending on Sunday, after plunging 27 percent the previous season, according to statistics out today from the Broadway League. At $154 million, it was the lowest-grossing season for plays in at least six years.

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FROM ‘WICKED’ TO ‘DEAR EVAN HANSEN’: THE LESSONS OF PRODUCER-INVESTOR CARL MOELLENBERG

February 10, 2017 by Philip Boroff

CarlTonyINTERVIEW: Is the moderately successful commercial Broadway production in danger of extinction?

“There are still many shows doing exceptionally well, but it seems there are more shows falling off the vine really quickly,” said Carl Moellenberg, who’s had 40 Broadway producing credits since 2006. “If people are only seeing two or three shows a year, they want to see the shows everyone is talking about.”

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