There’s nothing like a closing notice to get playgoers’ attention. Sustaining that isn’t easy.

Indecent grosses soared 60 percent to $606,000 last week, according to data from the Broadway League. It was by far the best week for Paula Vogel’s historical drama — about the controversial 1923 Broadway production of God of Vengeance — since it began previews in April.

Indecent had announced a Sunday, June 25, closing, but late on Thursday, June 22, lead producer Daryl Roth said she was inspired by the sales surge to rescind her decision and run it until August 6.  Restarting a box office, with no advance sales, is challenging. A quick check of Telecharge suggests wide availability for this week.Continue Reading