Wicked

INSIDE BROADWAY’S $1 MILLION NUT CASES

November 6, 2023 by Philip Boroff

Water for Elephants, the circus-themed new musical, will be under pressure to make a big splash when it arrives on Broadway.

Scheduled to open March 21, 2024, at the Imperial Theatre, it will need to sell at least $960,000 of tickets each week to cover operating expenses, according to an internal budget prepared over the summer and reviewed by Broadway Journal. (The sales here refer to “gross gross,” the weekly figure that the trade association the Broadway League makes public, which includes credit card commissions and other fees the production doesn’t keep.)

Joining the million dollar club at the Broadway box office used to be a matter of prestige. Today, it’s often a requirement for a show’s survival.Continue Reading

WITH EARLY CURTAIN, BROADWAY HAS LOWEST BOX OFFICE TALLY IN FOUR YEARS

April 8, 2020 by Philip Boroff

Is the Broadway season over? If so, statistically, 2019-20 was both disastrous and illustrative of the industry’s resilience.

THE AGE OF THE BLOCKBUSTER MUSICAL (GRAPHIC)

February 5, 2020 by Philip Boroff

Hit musicals are running longer and making more money than ever — which is illustrated by two fascinating interactive charts.

FROM ‘WICKED’ TO ‘DEAR EVAN HANSEN’: THE LESSONS OF PRODUCER-INVESTOR CARL MOELLENBERG

February 10, 2017 by Philip Boroff

INTERVIEW: Is the moderately successful commercial Broadway production in danger of extinction?

“There are still many shows doing exceptionally well, but it seems there are more shows falling off the vine really quickly,” said Carl Moellenberg, who’s had 40 Broadway producing credits since 2006. “If people are only seeing two or three shows a year, they want to see the shows everyone is talking about.”