THE STRAIGHT PLAY CHALLENGE: CAPITALIZE ON TONY NOMINATIONS May 3, 2017 by Philip Boroff The Tony Award for best musical is commercially valuable, but what about nominations for plays? The next few weeks will test how much theatergoers care, with three of the four best play nominees box office under-performers. Crain’s story Share this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)
